Prep U’s team will be at the Natural Products Expo West trade show in Anaheim, CA on March 8, 2018, to debut its new product line, featuring new packaging.

Prep U is based in Austin, Texas, and the products are formulated for and marketed to “active boys, ages 8-15,” the company says. The personal care products are “ready to take on the smells of boyhood,” the brand states. 

The brand was founded by Michelle Houp, the company’s CEO and mom of two active boys. Houp explains, “As my boys got older, I realized there was nothing for them — either it was baby products, which my boys wouldn’t touch, or products and brands geared toward a mature, adult audience. From the ingredient lists to the messages and values those brands portray, that wasn’t the world I wanted my sons to grow up in.”

The Prep U product lineup includes Body Spray; Sport Soak; Active Dry Powder; Natural Deodorant that is aluminum and paraben free; Charcoal Deodorant; and Body Wash, formulated to combat sweat, dirt, and odors, but gentle on sensitive skin; and a Foaming Wash.

The new packaging features white bottles with easy-to-use oversize pumps. Labels are blue, accented with bright green for a modern look.

Photos: Prep U’s new look – and the brand’s founder, Michelle Houp with her two boys.